The necessity to add value to your products or services is a must in today’s competitive market place. Among the 7 p’s of marketing the “PRODUCT P” is
definitely the shining star and the essence of Apples success. From the creation of their first product, the old “Apple I” designed and created in a garage in Cupertino, CA back in 1976 to the latest Airpod the vision of bringing state-of-the-art technology hand in hand with product quality and innovative design are the stamp on any Apple product that has touched peoples hands.
Whether you sell a physical product or a service, making things simple for your audiences is a crucial part of getting people on side with your brand.
Something that Apple stands light years ahead of it’s competitors. Apple’s designers, engineers and executives think about all the consequences of their designs. They try to think through all possible scenarios, good and bad, and always come up with a good compromise that has a reasonable ‘happy path’, to succeed in attaining the best product that they can engineer.
Apple is always thinking about “TIMING”, the right thing at the right time. Apple came up at a time when everyone was thinking that computers would change the Educational, Medical and Technological Institutions only, but nobody thought that it would change everyone’s lives. In terms of functionality, Apple knows how to create a product that’s really easy to use. Pick up an iPhone or log into an iMac and you can use it without struggling to work out its features. Apple is a company that is known to put ease-of-use as the main goal when designing a product. And as technology continues to advance, Apple still manages to create a product that works for absolutely anyone using it. Apple is always thinking on their customers needs in order to make a friendly user product or service.
If there is one thing that Apple is good at, it’s having a consistent brand. Of course they evolve, but the changes they make don’t disrupt the look and feel of their overall brand message. You could be watching a TV commercial and even before the branding has popped up, you’ll know that it’s Apple, and that’s the sign of a good brand. This consistency runs throughout every channel they have. You can expect the same customer experience when you’re visiting their website as you do if you were visiting one of their stores. Their clean modern look and feel can be seen across everything they do and this really helps people become familiar with the brand, no matter which channel you’re choosing to connect with them from.
If you want to be a leader in your niche then you need to continuously evolve. The main conclusion that can be drawn is we found to be the most interesting about Apple is how they are very innovative and early adapters. Apple is usually the first company to come out with a new product line before anyone else. This is very risky but it seems to be working to Apples advantage.
To conclude, Apple is one of the most successful companies at the forefront technology field. The company has achieved many accomplishments when
establishing the platform system or creating computers for individual use and other smart devices, such as iPhone, IPad or MacBooks to make people fall in love with their products. Their simple design and functionality have positioned Apple’s products beyond the fashion for customers. Finally, it could be said that since the Apple brand was established has somewhat changed the world, at least in the field of technology and consumers look forward to what Apple will bring us in the future.